Experience
Fifteen years across process engineering, product marketing, product leadership, and founding.
Founder & CEO
2024 – PresentAINovva
Founded and bootstrapped a neurosymbolic AI knowledge layer that maps relationships across Slack, email, Drive, Salesforce, and Jira, and built Attentional, an AI inbox assistant. Sole owner of product, architecture, and go-to-market, with GDPR/HIPAA/SOC2-minded design. Also building an insurance intake platform with an image review pipeline.
Principal / Fractional CTO
2024 – PresentLuisa Herrmann Consulting
Fractional CTO and AI strategy work for startups and mid-sized companies, including an end-to-end OCR pipeline extracting structured data from scanned medical documents. This work funds AINovva.
Primary Mentor
2024 – 2025C10 Labs
Mentored early-stage startups on AI product and technical strategies.
Guest Lecturer
2025Harvard Medical School
Taught Python visualizations for genomic analytics—bridging ML/AI with health research and responsible AI practices in sensitive, longitudinal data environments.
Head of Product
2022 – 2024Arch Systems
First Product hire. Built the product team and a unified roadmap that turned disparate offerings into the ArchFX platform. Secured and expanded Plexus Corp and Harman deployments, and built one of the industry's largest SMT machine connector libraries. Contributed to 100% revenue growth as manufacturers achieved 20–40% machine utilization improvements.
Head of Product
2021 – 2022Cape Privacy
Took the company's first commercial product from research to market launch in under 18 months: privacy-preserving machine learning built on secure multiparty computation for financial services and healthcare, enabling machine learning on sensitive data without exposing it.
Head of Product
2020 – 2021expert.ai
Established the company's first product function. Led the launch of a self-serve Natural Language API that opened a new revenue segment, and introduced CI/CD and two-week sprints to an engineering organization running quarterly waterfall planning. Built frameworks for explaining AI model decisions to non-technical stakeholders in regulatory review contexts.
Senior PM → Director of Product Management
2019 – 2020Validity Inc.
Promoted to manage the entire Validity for Data Management product portfolio including DemandTools (tens of thousands of users, millions in ARR), Validity Trust Assessments, and online stores. Oversaw design and launch of an online marketplace for DemandTools—profitable within two months of launch.
Product Manager → Manager, Product Management
2016 – 2019ZoomInfo
Rebuilt the product function from scratch into a team of seven, hiring and managing PMs in the US and Israel. Led ZoomInfo 2.0 from scoping to launch and shipped predictive analytics and AI-powered features, through growth from $15M to $100M+ ARR and the 2019 acquisition by DiscoverOrg.
Product Marketing Manager / Product Manager
2015 – 2016EnerNOC
Transitioned from Product Marketing into Product Management. Scoped and positioned a new product offering; launched cross-functional release processes across East and West Coast teams.
Product Marketing Manager
2014 – 2015Oasys Water
Product marketing for forward osmosis technology—sustainable solutions for transforming difficult water sources into valuable resources.
Product Marketing Professional
2013 – 2014Aspen Technology
Product marketing for industrial simulation software including Aspen HYSYS Petroleum Refining and Acid Gas Cleaning modeling tools.
Industrial Marketing Specialist
2011 – 2013ITW Performance Polymers
Industrial marketing for performance polymer products across manufacturing and industrial sectors.
Chemical Process Engineer
2010 – 2011ITW Permatex
Chemical process engineering—the foundation of a career spanning process engineering, product marketing, and AI product leadership.